Victoria’s Secret
The Limited

Victoria’s Secret approached us to redesign their Spring catalogue. We worked with existing swipe from their archives and ours to  create a sexy opener, but one that felt “fresher”, lighter and more modern then their usual covers. Victoria’s Secret requested a more editorial feel to their pages. As a result, we created a table of contents for a second spread as well as a more guide-like approach to the sexiest shoes of the season. As Gill Sans is the signature font of Victoria’s Secret, we decided to produce an additional weight to the font, and had “Gill Sans Extra Light” custom made.

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