ESPN, The Magazine
ESPN

In celebration of their tenth anniversary ESPN hired our firm to re-think their cover design and imagery. Covers at ESPN became random and lost focus.

We were asked to create a distinct brand for the magazine that would transform their up and coming sports stars to instant icons. We also needed to create an ongoing formula for the design.

As 98% of the ESPN readers are subscribers, we were encouraged to create something completely new and daring, with no regard to the limitations of newstand placement. We enjoyed the challenge and continue to see our ideas used for ESPN covers.

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