Instructions

 

PUBLICATION PROFILE

Describe your publication’s:

1. 1.Mission and vision
   

2. 2.Services and/or products
   

3. 3.Key audiences
   

CURRENT REVIEW

Identify the strengths and weaknesses of your current publication:

1. 1.What is the address of your current website?
   

2. 2.What ‘works’?
   

3. 3.What doesn’t ‘work’?
   

4. 4.What feedback have you received to the current publication?
   

REDESIGN FOCUS

Identify reasons for the redesign:

1. 1.Rebranding
   

2. 2.Updating the visual design
   

3. 3.New pages or sections
   

4. 4.Adding information about a new product or service
   

5. 5.Event promotion
   

6. 6.Technical upgrade 
   

7. 7.Information architecture
   

8. 8.Changing the way that information is grouped, or how people move around the publication
   

9. 9.Other
   

MEASURE OF SUCCESS

What outcomes are desirable as a result of the redesign?

1. 1.Making it easier to use
   

2. 2.Higher search engine ranking
   

3. 3.An increase in the number of people reading the publication
   

4. 4.Better performance
   

5. 5.Making the publication easier/faster to update
   

6. 6.Technical upgrade
   

7. 7.Ensuring that people using assistive technologies, or alternative browsing devices can use the publication
   

8. 8.Other
   

UPDATING CONTENT

How do you currently update content?

For example, what are the staffing needs to get the publication designed and produced?

PROJECT CONSTRAINTS

Please provide an indication of:

1. 1.Project budget
   

2. 2.Timeframe